North Shore's Premium Shopping Destination

Milford Shopping Centre

A fashion lead destination, with all the convenience of an anchor serviced internal mall.

In the affluent, established neighbourhood of Milford lies the North Shore’s premium shopping destination: Milford Centre.

Here, leading fashion labels sit alongside gorgeous homeware stores and convenient community services. Shoppers can discover a unique mix of high-end fashion that they won’t find in any other indoor shopping centre. Featuring international brands including Sportscraft, Trenery, Decjuba, with Seed and Lorna Jane, plus leading New Zealand fashion brands such as Max, moochi, Storm, Flo & Frankie, Ecco Shoes, Ella + Eli and more

Milford Centre Catchment

The core economic catchment (pictured left), makes up the majority of Milford Centre’s customers.

This catchment would represent one of the most affluent catchments across the country in terms of retail spending power”.

The catchment comprises 27,500 households, with 75,700 people.

Demographics and Spending

The average transactional value for fashion purchases at Milford Centre is 77.5% higher than the average transactional value Auckland wide.

When compared to our closest competitor on the North Shore, fashion spend at Milford Centre is 67.1% higher.

Milford Centre Retail Mix